Kevin Weinstein Photography: Promo Video
Several years ago, I stumbled across Anton Lorimer's work and immediately knew one day, he would work for me. I merely needed the money, and mostly, the reason to invest in his brilliance.
Throughout the next several years, I stalked his work online and watched every promo video he posted. Each and every one made me more excited to meet the man behind the camera. Still, I needed to wait for the right time.
With the new business identity from 2009 complete, I knew the time was now. I contacted him in the late fall of last year and signed the contract the day he emailed me the docs. I was sold many years prior, so the chat with Anton was about my vision and the his process to filming the promo. Shortly thereafter, I signed the lease on the studio, so we pushed production out a tad so we could include the new space.
8 days after opening the studio, Anton flew to Chicago and we hit the ground running with the promo video. I could not believe it was time. I had patiently waited for several years for this day.
Even with all the changes to my business, the one final thing missing was my voice. Sure. The brand, identity, images on my site, marketing collateral and studio speak volumes about me, my passion, commitment, the direction of my business and the work I produce for my clients.
But. I have to remember that the very first introduction a potential client has with ME is my web site. Who I am, the man behind the camera, can still be a tad esoteric. The promo video will allow potential clients to really get to know me in a way that words and pictures can't convey.
The results are phenomenal. I knew they would.